I am sure there are many more examples, but after a recent Corona commercial it reminded me of previous I had heard. Cases where advertising uses a recursive theme. For those not familiar, you have recursive definitions and recursive acronyms, but the latter is more geek humor while the former is a mathematical thing.
At this rate, there should be a “recursive marketing”. Hell, knowing a slight bit about the industry, I am sure they have a term for it. The three examples that come to mind, and make me laugh as they are utterly ridiculous:
“Corona Lite, the only lite beer that is still a Corona…”
“Wendy’s, it’s better than fast food. It’s Wendy’s!”
“It’s the only truck built Ford tough.”
Leave a Reply